“Qatar deserves the best.”

It’s the clarion call proclaimed throughout a country proud of its past yet on the cutting edge of innovation – thanks to a national vision that seeks only the very best for its citizens and residents.

Long one of the world’s best-kept secrets, Qatar is a place of stunning natural and historic beauty.

Today Qatar has a growing reputation as a first-class global destination offering unique experiences in arts and culture, business, entertainment, and sport.

Now, exactly two years before Qatar hosts the first FIFA World Cup™ in the Middle East, the Gulf state is readying itself to display its wares - and its traditional Arabian qualities of hospitality, warmth and generosity - to virtually every household on the planet.

Qatar is a country small in size and population – about 2.8 million people reside there – but big on style, class, opulence and elegance. When Qatar says it deserves the best, it means it - and it has sourced the finest architectural and design talent in the world to dynamically shape it into a stunning desert oasis.

Less than 40 years ago, a pyramid-like hotel structure was one of the few buildings visible in Doha. Now, Qatar’s capital city is lined with futuristic skyscrapers and amazing structures designed by world-renowned architects such as I.M. Pei, Jean Nouvel and Zaha Hadid.

On a balmy walk along the Corniche waterfront promenade, you can gaze across to the Manhattan-style skyscrapers of the West Bay business district, now home to some of the world’s most prominent multinational companies and the most prestigious names in the hotel industry.

A short skip across the Corniche road will take you to the bustling Souq Waqif marketplace - a throwback to Qatar’s thriving trading past and one of Doha’s most popular tourist attractions, with its unique shopping environment and al fresco dining experiences.

Qatar’s rich history is also boldly proclaimed in its state-of-the-art FIFA World Cup Qatar 2022™ stadia, many of which have been built to symbolise the country’s rich Arabian heritage and culture, and are jaw-dropping in their design, innovation and sheer quality of its awe-inspiring structures.

The 80 000-seater Lusail Stadium, designed to mirror the ancient Arab craft of bowl weaving, is set to host the showpiece final of the FIFA World Cup Qatar 2022™. Lusail City, a futuristic project built from scratch, has rapidly transformed into a collection of upmarket facilities, including a marina, luxury shopping and leisure facilities, where some of the world’s biggest private yachts will soon set sail and anchor.

The qualifying competitions are hotting up around the world as teams battle to take their coveted spots in Qatar in two years’ time. The Supreme Committee for Delivery & Legacy (SC) and the FIFA World Cup Qatar 2022 LLC also continue to be lauded for their rapid progress in preparing for the tournament, and also for their adherence to the sustainability commitments made to FIFA.

Football will take centre stage at the FIFA World Cup Qatar 2022™, as it always does when the universe’s most popular and inclusive sporting event kicks off. This time, though, the tournament will also open the door to a global destination unique in its luxury lifestyle offering.

Qatar deserves the best, after all - and so do you. “BE FIRST” to book your Official Hospitality experience.

MATCH Hospitality AG is the only company worldwide that is authorised by FIFA to offer and guarantee exclusive ticket-inclusive hospitality packages for every match of the FIFA World Cup Qatar 2022™, directly or through its appointed Sales Agents.